Enhancing Engagement in Digital Wellbeing: The Power of Blended Care Models
In today's rapidly evolving landscape of digital wellbeing, it's clear that technology alone cannot address the complex nature of mental health. While digital tools like apps, websites, and computerised therapies have shown immense potential, the path to meaningful engagement and long-term effectiveness involves blending these digital innovations with human support. A recent report prepared for Te Hiringa Hauora | Health Promotion Agency by Te Herenga Waka | Victoria University of Wellington highlights why this blended approach is essential and how it can unlock the full impact of digital mental health tools.
The Case for Digital Tools
Digital mental health tools have made significant strides in supporting mental wellbeing. They offer accessibility, cost-efficiency, and 24/7 availability, making it easier for individuals to seek help on their own terms. For example, within New Zealand, tens of thousands of people access tools like depression.org and other mental health resources each year. Global data shows millions downloading mental health apps annually, driven by the promise of immediate, convenient support.
However, the report also points out a key challenge: many of these tools, despite being based on solid research, suffer from low user engagement and retention rates. In fact, over 90% of users stop using mental health apps within just a week of installation. This drop-off reflects the need for more than digital solutions alone to maintain meaningful user involvement.
The Power of Blended Care Models
One of the most significant findings from the report is the enhanced engagement observed when digital tools are paired with human support. This blended care model integrates technology with personal interaction, creating a supportive and dynamic experience that bridges the gap between convenience and connection.
Here’s why this matters:
Higher Retention Rates: Digital tools with embedded human elements—such as expert-led chats or integrated coaching—show higher user retention compared to purely self-guided resources. This support adds a sense of accountability and personal touch, encouraging users to continue their journey.
Empowerment Through Interaction: For many communities, such as Māori and Pacific groups, whānau (family) and collective support are critical for wellbeing. Digital tools that incorporate these cultural values, supported by champions or facilitators, align better with the holistic views of mental health that these communities hold.
Building Trust: The report emphasises that trust is a critical factor for engagement. Users are more likely to use and return to tools that come with endorsements from health professionals or respected community leaders. By integrating human support—whether through blended care, expert endorsements, or moderated chats—users feel more confident in the tool's reliability and effectiveness.
Real-World Applications
Kiasma's approach exemplifies the power of blended care. By combining digital resources with professional, human coaching, Kiasma not only offers users access to well-researched programmes but also provides the human touch needed for sustained engagement. This model acknowledges that while digital tools can initiate the process, human connection drives continued use and deeper impact.
Bridging the Digital and Human Divide
The path forward for digital wellbeing tools must emphasise hybrid solutions that cater to user preferences for both independence and interpersonal connection. This approach should include:
Expert Support: Blending digital tools with live or asynchronous guidance from coaches or mental health experts.
Cultural Relevance: Developing tools that resonate with diverse backgrounds, ensuring they are inclusive and relevant to users’ life contexts.
Personalised Experiences: Integrating options that allow users to seek deeper help when needed, enhancing the overall user journey.
Conclusion
For digital wellbeing solutions to truly transform mental health care, integration with human support is vital. Kiasma’s hybrid model stands as a testament to the power of combining digital convenience with human empathy. This blend maximises user engagement, fosters trust, and empowers individuals to take meaningful steps toward their wellbeing.
Investing in blended care models can bridge the gap between potential and practice, ensuring that digital tools are not just adopted but embraced as part of an ongoing support system. With this integrated approach, the journey to better mental health becomes more accessible, personal, and effective.
While digital tools can initiate the process, human connection drives continued use and deeper impact.
Reference: Fleming T, Dewhirst M, Haenga-O’Brien A, Chinn V, Ormerod F, Kafatolu D, Andreae H, O’Brien K, Haase A, Pine R, Da Rocha M, Sutcliffe K, Szabo A, Lucassen M, and Aspin C (2021). Digital Tools for Mental Health and Wellbeing: Opportunities & Impact. Findings from the literature and community research. Wellington: Te Hiringa Hauora | Health Promotion Agency
